I make complex, data-rich products easier to understand and use.
From early ideas to launch
I work with founders, product leads, and engineers to shape new products and improve existing ones. I map out the logic, explore alternatives, and make the case for design decisions—then carry them through to detailed interfaces and reusable systems.
My experience spans Web3, fintech, e-commerce, and healthcare.
Redesigned a fragmented Web3 trading terminal into one connected flow — from token discovery through execution to cross-chain balances.
Built the design system and team workflow for mobile and desktop product design.
Case study coming soonRedesigned the Block Explorer based on user research.
Designed gamification, POAP, and gas-tracking experiences in collaboration with product and engineering.
Case study coming soon- Built the design function from zero — process, file structure, and design system — delivering complete mobile and desktop flows ready for development.
- Led a full rebrand and product redesign of a complex Web3 trading terminal in one month, then shipped the beta for early access.
- Led a team of three designers through complex on-chain experiences in close partnership with the CEO.
- Redesigned the staking flow, growing adoption +15% QoQ post-launch.
- Rebuilt Block Explorer based on user research.
- Built the DApp API client from scratch and maintained Chromia's global and local design systems.
- Designed and launched a 0→1 MVP for a B2C/B2B community analytics platform, securing pre-seed funding — Mark0.io.
- Designed and launched a 0→1 MVP for a US healthcare platform — MedRank.
- Built design systems, conducted UX research, and led designers across both projects.
- Designed B2C web interfaces for gamification, POAPs flow, and the gas tracker.
- Enhanced the design system and shipped new features in close collaboration with product and engineering.
- Designed a consumer-facing crypto and NFT wallet for Android and Web3 extension (dark/light).
- Built a comprehensive design system from scratch.
- Redesigned two maintenance products used by 1.5M+ users, boosting conversion 2–10%.
- Redesigned cross-platform e-commerce and bidding apps, growing conversion 3–7% and users +30%.
- Led design teams, mentored juniors, and managed the full design process from idea to production.
Earlier: Solve.Care (Web3 · Healthcare, 2018–2019) · Digicode (E-commerce, 2015–2018) · Projector Institute (UX Research) · MEAT Studies (Mobile UI Design) · SVC · SKVOT (Illustrations)
Building a design function from zero
At Trady, I established process, file structure, and a full design system from scratch — delivering complete mobile and desktop flows ready for development from day one.
Shipping fast without cutting corners
Led a full rebrand and product redesign of a complex Web3 trading terminal — new logo, visual identity, and entire interface — in under a month, working in close partnership with the CEO.
Leading designers through complex, technical products
Led a team of three designers through complex on-chain experiences — slippage, MEV protection, presets, real-time PnL — to ship the beta for early access launch.
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