Stealthy VPN

• Keep data safe first. Connect to a fast VPN in over 100 locations, so people stay confident their data is safe online.
• Provide unlimited traffic. Use the VPN for as long as needed, with unlimited internet traffic.
• Keep personal data private. The app doesn't store personal data, so users stay anonymous and their history can't leak.

• Created the UX and UI for the cross-platform app from scratch.
• Conducted UX research and built the information architecture.
• Invented the chameleon character that became the main face of the product.
• Produced the graphic materials the project needed.
• Collaborated with the marketing and development teams.

I mapped the whole flow in low fidelity first: privacy consent, onboarding, connection, server selection, subscription plans, the ad-supported free option, and settings.

• Make the visual design completely distinct from the existing competition.
• Humanise the interface with illustrations and unique icons — starting with a main character as the face of the app.
• Keep the UI simple enough to understand on instinct: any feature in a couple of taps, and a secure connection in about two seconds.

I explored three visual directions, each built around a different character — a wolf on dark green, a chameleon on deep blue, and an octopus on purple — and showed each one disconnected and connected. The chameleon direction went on to become the final design.

In the final design, the chameleon carries the connection state: light while disconnected and connecting, and dark once the connection is secure.

A compact visual kit kept the app consistent: button states from Connect to Disconnect, the free-trial and ad calls to action, icons and status elements, a Montserrat type scale, and the illustration set built around the chameleon.